Museum Marketing and Strategy

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  Museums have long been viewed as exclusive, excluding, and as antiseptic to intimacy. In the past few decades, however, humanized experiences?cultivated by curators, educators, artists, activists, and marketers alike?have emerged as the reason for being for these cornerstones of community. Such experiences are often possible only in museum settings, where cultural exploration, ...

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  This book is the first volume to offer comprehensive insights into visitor reactions to a wide range of museum exhibitions, memorials, and memory sites. draws exclusively upon empirical research and offers critical insights about visitor experience at museums and memory sites in the United States, Poland, Austria, Germany, France, the UK, Norway, Hungary, Australia, and Israel....

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  Almost every museum in the world is confronted with plastics in their collections. Research initiatives and knowledge concerning the conservation of heritage objects made of plastics have proliferated over the last twenty-five years, necessitating this up-to-date, comprehensive resource. Intended as a highly practical guide for the conservation community, this authoritative boo...

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