Craig, Justin B. / Escritor Moores, Ken / Escritor
Adopting a multidisciplinary approach, Justin Craig and Ken Moores reinforce the positioning of business as a science and remind the reader that those involved in the practice of business are, in fact, social scientists. Showcasing a novel science of business framework, the book is populated with economic, entrepreneurial, accounting, financial, marketing and management discipline perspectives. Incorporating critical insights from practising business scientists, this incisive book emphasises the significance of theoretical explanations and scientific foundations, valuing science, theory and practice as equally important.
Chapters rigorously analyse the works of seminal thinkers who have helped to formalise the position of business as a social science. The evolution of economics, entrepreneurship, accounting, finance, marketing and management disciplines as standalone scientific pursuits is explored. The Science of Business is a reminder that there is a business component to most activities and will prove to be an indispensable resource for academics, researchers, educators and students in many arenas, including government, engineering, medicine, law as well as traditional domains such as entrepreneurship, management education, organisation studies, and management.
Business practitioners and advisors across a broad spectrum will similarly benefit from the books practical implications.
