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Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process. The eighth edition has been fully updated and includes: Enhanced accessibility and improved flow throughout, with clearer explanations for international students and an expanded glossaryMore diverse examples and research in action textboxes showcasing how research is done all over the world, as well as cover topics such as researching and writing as a non-native speakerExpanded and up-to-date coverage of Generative AI, data analytics, and visual, virtual and participatory methodsExpanded content on case study research Strengthened practical guidance on ethics, academic integrity (including authorship, GenAI and plagiarism) and writing and dissemination.
This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course. LENA J. JASPERSEN is a Lecturer in Innovation and Qualitative Research Methods at the University of Leeds.
DANAT VALIZADE is a Professor in Quantitative Methods at the University of Leeds. RICHARD THORPE is an Emeritus Professor at the University of Leeds.
